How to Get Ungated on Amazon in Brands and Categories Without Selling Anything

You can become ungated on Amazon in certain categories and brands without selling any products at all. If you follow the right steps, you can be approved even before selling your first item. Always click on the “Apply to Sell” button, because Amazon will not explain why you can’t sell anything without first being approved. In addition, if you have not sold anything yet, Amazon will still approve you, so it’s never a bad idea to click on the “Apply to Sell” button.

Getting Ungated on Amazon

To sell on Amazon, you must apply for a seller account. There are different steps to apply for various categories and brands. While applying, you may encounter a rejection letter. You can check the status of your application and the categories where you can sell your product. Alternatively, you can make use of ungating services, which are not official services from Amazon. They provide help in completing the application process, but cannot guarantee approval.

To get ungated on Amazon in categories and brands, you must first set up a business account. This account is separate from your regular Amazon account. You must be an authorized wholesaler and have a verified account. Then, you must upload your invoices to the Amazon website. Remember to use an authorized wholesaler only. You cannot sell products from cash and carry locations, liquidation sites, or other unofficial sources. Also, you must avoid selling gated categories and brands. To get ungated on Amazon, you must make sure that you tick all boxes.

A third method to get ungated on Amazon is to sell in categories with fewer competitors. Many categories on Amazon have approval requirements that are different from each other. While the application process is lengthy, it may be worth it if you know the guidelines of each category and you can also find valuable info on this link. Getting ungated on Amazon in categories can boost your sales by 45% to 70%! So, it’s worth the effort!

Once you are an authorized distributor, you need to make sure you include your contact information on your account. This is a vital part of Amazon’s verification process. It helps establish trustworthiness and credibility with customers. Besides, you must also provide proof of payment, such as an invoice. Moreover, it must be in PDF format, not a scanned copy. Once you have done this, your Amazon account will be verified.


One of the hardest categories to get approved in is selling fine jewelry. To qualify for an ungated seller account, you’ll need to have an established business and at least $50,000 in revenue. All of your products must meet the Quality Assurance Standards of Amazon and be priced under $300,000. When you ask for approval, you’ll need to pay a $5,000 entry fee. If you’ve never sold fine jewelry on Amazon before, you’ll be surprised by just how expensive it is to get ungated.

The main reason why Amazon makes restrictions on some brands and categories is to weed out dishonest sellers. It also keeps the marketplace safe by limiting sellers’ abilities to sell certain brands and products. Getting ungated on Amazon in brands and categories requires you to follow Amazon’s policies and prove your legitimacy before you can sell them. Besides, you must maintain supply chain control and sell only products that are safe.

However, if you want to sell products in brands and categories on Amazon, you should avoid buying products from Walmart. The process is complicated, and only a few sellers manage to meet the requirements. The first step in getting ungated is to set up an account with a reputable wholesale distributor. To get a wholesale account, look for reputed wholesalers on Amazon. You’ll also need to use the same email address you use for Amazon Seller Central.

Before applying to get ungated on Amazon, you’ll need to get your invoices in order. Make sure you have an unformatted invoice ready. The invoice should be in PDF or a picture format. A valid invoice should also match your Amazon Seller Account’s bill and ship to the address. In some cases, this documentation is not enough. Amazon will reject you if it doesn’t match these.

To get ungated on Amazon, you’ll need to meet certain performance goals, including an average late shipment rate of 2.5%. Be aware that the criteria for getting ungated vary from category to category. The process is mysterious, and you’ll need to do plenty of research and trawl online forums to get the best idea of what to expect. However, it’s well worth it if you can meet these requirements.


There are specific requirements to become ungated on Amazon. These include having a wholesale account and shipping address that matches your Amazon account. If you own an LLC, you should use both accounts. Otherwise, your account will be rejected. It takes two to 12 weeks to become ungated on Amazon. In most categories, if you can demonstrate a good reputation, you will be ungated in a short time.

The requirements to get ungated on Amazon in brands or categories vary from seller to seller. For some categories, you can fill out a questionnaire, while others require additional documentation. Make sure you have all your documentation ready before filling out the application. However, some restricted categories will require you to complete a quick questionnaire and provide other documents. Before you begin selling on Amazon, you should know what the exact requirements are for your particular category.

There are many reasons for Amazon to make gates on some products. It is crucial to protect its reputation and brand from being abused by dishonest sellers. In addition, Amazon wants to avoid an influx of new sellers in gated categories. Even though it may be tempting to sell products that have been used or refurbished, the company does not want to risk losing credibility by allowing everyone to sell them. To avoid this problem, Amazon requires sellers to meet certain performance thresholds.

In order to sell on Amazon, you must have a professional selling account. Normally, you’ll start out on the free selling plan. This plan doesn’t allow you to sell in restricted categories, but once you reach the paid plan, you can request that your account be unlocked. Once you get ungated on Amazon, you’ll have the opportunity to sell in a range of categories that you wouldn’t otherwise be able to access.

Ungating on Amazon is easier than most sellers think it is. The majority of ungating processes are easy to complete, and you can expect less competition than when selling in categories that are restricted. So, don’t be afraid to apply for this new status! You’ll be glad you did. You’ll soon see how much easier it is than you thought! With this new status, you’ll have more opportunities to sell products and get your brand or products in front of a wider audience.

Competitive Edge

In order to succeed on Amazon, you need to be proactive about analyzing your competition’s products and business practices. That means monitoring their pricing, marketing, and sourcing practices, and incorporating these into your own listings. By understanding your competitors’ strategies and tactics, you’ll be able to anticipate their next moves and maximize your potential. Here are some strategies to gain an edge over your competitors:

First of all, Amazon’s supply-side economics make it difficult for new competitors to compete with its massive infrastructure. Its algorithms have the ability to read and understand the unanticipated needs and desires of customers, and they leverage the massive user base to heavily customize the shopping experience for returning users. In fact, one-fourth of Amazon’s sales came from personal recommendations. While this may not sound like an overnight success, the key to building a sustainable competitive advantage on Amazon is to focus on activities that differentiate your business from its competitors. As Michael Porter argues, the more different you are, the more unique you can be.

To stand out in a crowded marketplace, you must be detailed-oriented and focused on doing the right things. In new categories, you should focus on areas where competitors may struggle with. Amazon’s technological infrastructure supports a culture of experimentation, which can be difficult to achieve with standard content management. A well-designed technology infrastructure will allow you to innovate and experiment to gain an edge on Amazon.